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Category: Articles

Does Your Real Estate Business Requires Social Media Marketing?

Posted on by SuperAdmin

Nowadays, it is not easy to stand out in the real estate industry without a good social media marketing strategy. If you want to be visible and attract more leads, you need to be where your target audience spends most of their time – online. But what is social media marketing, and how can it benefit your real estate business? Keep reading to find out!

Essence Of Digital Marketing For Real Estate Business In Saudi Arabia & All over the Middle East

Digital marketing is the method of marketing products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

The main aim of digital marketing for real estate is to connect with customers and potential customers online, build relationships, and increase brand awareness. Digital marketing for real estate can also be used to generate leads and drive sales for businesses.

In today’s digital age, it is more important than ever for businesses to have a solid online presence. If you’re in the real estate business, you must ensure you use digital marketing to your advantage. Digital marketing for real estate can help you boost your real estate business in Saudi Arabia and the Middle East.

Digital Marketing Services For Real Estate Through A Digital Marketing Agency
The Internet has created new opportunities for businesses in all industries, including the real estate industry. In the past, real estate agents and brokers mainly relied on word-of-mouth and print advertising to find leads and close deals. But today, most consumers begin searching for a new home online. If you want to stay competitive in the real estate industry, you need to have a robust online presence.

One of the best ways to build a robust online presence is to use a reputable digital marketing agency’s digital marketing services for real estate. A good digital marketing agency can help you create a website that is optimized for lead generation, create targeted online ads, and even manage your social media accounts. By using digital marketing services, you can ensure that your real estate business is visible to the people who are most likely to buy or sell a property.

Ways In Which Digital Marketing For Realtors Can Help
Digital marketing services for real estate can help you reach your target audience more effectively and efficiently. With the help of digital marketing, you can connect with your customers online and promote your products or services through various channels such as search engines, social media, email, and more.
Digital marketing for realtors can help you reach a larger audience with less effort and cost, and it can also help you track your progress and measure your results more effectively. If you’re not using digital marketing services, you’re missing out on a powerful tool that can help you grow your business.

Top 3 Strategies For Digital Marketing For Realtors
The real estate market is, without question, oversaturated. The question is how to distinguish yourself from the rest. Methods shown to generate more leads for real estate agents are provided below.

1. Email Marketing Campaigns As a Digital Marketing For Realtors
When it comes to digital marketing for real estate, emails have a high conversion percentage.
They let you make new contacts, remain in touch with current ones, and pique the attention of potential consumers. A recent survey found that email was the preferred method of communication for 86 percent of customers. It is crucial that the material you produce be in line with the interests of your target audience.
Email marketing is an essential tool for businesses of all sizes in Saudi Arabia and all over the Middle East. It allows you to reach a large audience quickly and easily, and it’s an effective way to build relationships with your customers and prospects. Email marketing can help you boost your sales and grow your business. It’s an integral part of any good marketing strategy, and it’s a great way to stay in touch with your customers and keep them updated on your latest products and services. If you’re not using email marketing, you’re missing out on an excellent opportunity to reach your target market and grow your business.

2. Excellent Website As a Digital Marketing For Realtors
Data shows that over 40% of visitors originate from mobile devices in the real estate industry.

Therefore, you might leave a lot of money on the table if your website is not mobile-friendly. The following elements are recommended for a mobile-friendly website.

  • Images optimized for mobile devices.
  • There should be a noticeable improvement in loading times.
  • Add a real-time chat option.

These Digital marketing services for real estate businesses will assist you in boosting your revenue and sales.

3. Pay-per-click (PPC) Advertising As a Digital Marketing For Realtors
Pay-per-click (PPC) advertising is a typical online marketing tactic that realtors and other property professionals use.
One major perk of PPC advertisements is that you only pay when someone really clicks on them. According to studies, marketers may expect a conversion rate of over 2.47 percent with Ads.
PPC focuses on people who have used Google or another search engine to look for phrases related to the service you are providing.

The Team of TMT – The Marketing Trendz Is Always Available For Your Social Media Needs

At TMT, we understand the importance of social media in today’s business landscape. We’re proud to offer our clients a full suite of social media services. From strategy and planning to content creation and management, our team of social media experts is here to help you grow your business and achieve your goals.

We believe social media should be integral to your overall marketing strategy. That’s why we work closely with our clients to develop customized strategies tailored to their needs. Whether you’re looking to increase brand awareness, drive traffic to your website, or generate leads, we can help you reach your goals.

Contact us today if you’re ready to take your social media game to the next level. We’ll be happy to discuss your needs and develop a custom plan that’s right for you.

Wrapping Up
Without a solid social media marketing plan, it isn’t easy to stand out in today’s competitive real estate market. Being present online, where your intended audience spends most of their time, is crucial if you want to increase brand awareness and generate more leads. Marketing a product or service via the Internet, mobile phones, display advertising, and other digital mediums are known as “digital marketing.” The primary goal of real estate digital marketing is to create a more substantial online presence, strengthen existing connections, and attract new clients. Businesses may also benefit from real estate lead generation and sales with the help of digital marketing. Using the digital marketing services for real estate offered by a dependable digital marketing firm is an excellent method to boost your internet visibility. You may obtain leads from your website, make targeted online advertisements, and manage your social media accounts with a digital marketing agency. Digital marketing services may help get the word out about your real estate company to those who are likely to make purchases or inquiries. As a real estate agent, you may track your progress and evaluate your outcomes more precisely through digital marketing. You might be leaving money on the table if you aren’t using digital marketing services.

How Your Social Media Marketing Strategy Can Make or Break Your Business in Saudi Arabia?

Posted on by SuperAdmin

The social media landscape in Saudi Arabia is constantly evolving. As a business owner, it’s essential to stay up-to-date with the latest social media trends and platforms in order to reach your target audience. An effective social media marketing strategy can make or break your business in Saudi Arabia. That’s why it’s important to work with a reputable social media agency that can help you create and implement a tailored strategy for your business. Not sure where to start? A professional social media marketing agency can assist you. Keep reading to know the essence of social media marketing strategy and social media marketing agency.

Importance Of Social Media Marketing For Businesses

How Your Social Media Marketing Strategy Can Make or Break Your Business in Saudi Arabia?

As a business owner, you may have heard that social media marketing strategy is important but may not yet understand why. In a nutshell, social media marketing is the process of using online platforms like Facebook, Twitter, and LinkedIn to build relationships and interact with potential and current customers.

There are many benefits of social media marketing strategy for businesses. For starters, social media platforms are a great way to connect with more people in a way that is informal and interactive. This can help you build trust and credibility with potential and current customers. Additionally, social media marketing can help you to generate leads, drive traffic to your website, and boost sales.

In order to see these benefits, it is important to have a solid social media marketing strategy in place. Your strategy should include goals, objectives, and a plan for execution. Additionally, you will need to create an immaculate trend of posts and hashtags to promote your business.

There’s no doubt in saying the impact that social media may have on a company’s bottom line. It’s a fantastic method of establishing rapport with clients and building an engaged following for your business. Although social media is a powerful tool, managing it takes time and effort. That’s where a social media management company in KSA can help.

A social media management company in KSA can take care of all your social media needs, from creating and scheduling posts to analyzing your analytics. In short, they can help you grow your business on social media. If you’re looking for social media help, consider working with a social media management company in KSA.

Essence Of Social Media Marketing Services In Riyadh

The social media marketing services in Riyadh have been helping businesses to grow and connect with their customers in a more efficient and effective way. The service providers have been using various strategies and techniques to help businesses reach their target audience and engage with them more meaningfully. The businesses are being developed across the Saudi Arabia and as Riyadh is the capital of the KSA, various businesses prefer to start from there. Social media marketing services in Riyadh by a social media marketing agency can assist businesses to grow and flourish in this cutthroat market.

Need For Social Media Agency In Saudi Arabia For Your Business

As the Saudi government is encouraging the private sector to grow and develop, the need for social media agencies in Saudi Arabia that can help promote businesses and brands has become more apparent. And with the rise of social media, these social media agencies in Saudi Arabia have become even more crucial.

A social media agency in Saudi Arabia can help businesses and brands to promote themselves effectively on various platforms. They can create engaging content, run effective campaigns, and boost visibility. In a country like Saudi Arabia, where there is a lot of competition, having a strong social media presence can make all the difference.

Professionals at social media marketing agencies are well-versed in this field and tackle every problem your brand faces. Nevertheless, you can hire freelancers or do it on your own, but obviously, due to the lack of experience, you will likely make mistakes that will devastate your business. So, hiring the services of a social media marketing agency is much more beneficial.

If you’re looking to promote your business or brand in Saudi Arabia, then you should definitely consider working with a social media management company in KSA.

Things To Consider Before Business To A Social Media Agency In Saudi Arabia

As a company owner, you already know that social media is a splendid way to expand your consumer base and generate new leads. But what if you lack the expertise or time to make good use of social media? If you need assistance with this, a social media firm is the way to go.

If you need assistance developing and implementing a social media to plan to further your company’s objectives, consider hiring a social media agency. Daily social media management is another service they provide, allowing you to concentrate on other aspects of your business.

There are a plethora of options for social media management firms from which Saudi Arabian businesses may select. But how can you choose the best option for yourself?

Some things to keep an eye out for are:

  • Knowledge of the Saudi Arabian market is essential for Social Media Agency In Saudi Arabia.
  • The Social Media Agency In Saudi Arabia you choose to engage with should have previous expertise with firms like yours.
  • An excellent customer service department is a must for every Social Media Agency In Saudi Arabia.

TMT – TheMarketingTrendz: A Leading Social Media Management Company in KSA

TMT is a premiere social media management company in Saudi Arabia. With a team of experienced social media strategists, we help businesses take control of their social media presence and connect with their customers like never before. We offer a full range of social media services, from social media marketing to content creation to social media monitoring. And we do it all with a commitment to excellence and a focus on your bottom line.

TMT provides top-quality social media marketing services in Riyadh and all over Saudi Arabia. TMT – TheMarketingTrendz also has experience working in UAE and Bahrain. The professionals of TMT have assisted hundreds of firms all over the UAE and Bahrain.

When you partner with TMT, you’re partnering with a team that is passionate about helping you reach your goals. We’re not just another social media management company in KSA – we’re your partner in success. Contact us today to learn more about what we can do for you.

To Make A Long Story Short
The Saudi Arabian social media environment is always shifting. To effectively market your company in today’s digital environment, you must make use of the most recent social media platforms and developments. In Saudi Arabia, your company’s success or failure might hinge on how well you sell yourself on social media. You, the business owner, may have heard the phrase “social media marketing strategy” thrown about, but you may not fully grasp its significance. Social media marketing, in a sense, is the technique of interacting with existing and new clients using social media websites such as Facebook, Twitter, and LinkedIn. Businesses may gain a lot from implementing a social media marketing plan. To begin with, the informal and engaging nature of social media platforms makes them a wonderful method to engage with more people. Doing so can increase your reputation and trustworthiness in the eyes of your clients, both new and old. In addition to these benefits, social media marketing may also increase revenues, website traffic, and lead generation. Among the best social media management firms in Saudi Arabia is TMT – TheMarketingTrendz. We have a team of expert social media strategists who assist companies in gaining command of their online communities and fostering deeper connections with their target audiences. They cover everything from social media marketing and content production to social media monitoring. They do it all with the dedication to quality and a watchful eye on your bottom line.

Get The Most Out Of Instagram Via Digital Marketing Strategies

Posted on by SuperAdmin

Instagram is among the most popular social media platforms, with over a billion active users per month. It’s a phenomenal medium for brands to reach their intended clientele. However, it is important to use the platform effectively in order to maximize its potential. Businesses in Saudi Arabia and all over the Middle East should understand the behavior and search pattern of the local audience to boost their following. For that, an Instagram marketing agency can certainly assist. Let’s explore the essence of Instagram marketing and discusses some of the top Instagram marketing services and strategies.

Significance Of Instagram Marketing Services in Saudi Arabia & All Over The Middle East

Get The Most Out Of Instagram Via Digital Marketing Strategies

Instagram is one of the world’s most popular social media platforms, with over a billion active users. And while it started as a platform for sharing photos and videos, it has since evolved into much more. Today, businesses of all sizes use Instagram to connect with their customers and promote their products and services.

And if you’re doing business in Saudi Arabia or the Middle East, you must be on Instagram. Why? Because that’s where your customers are. In Saudi Arabia alone, there are over 10 million active Instagram users. That’s a huge potential customer base that you can’t afford to ignore.
But how do you make the most of Instagram marketing? That’s where Instagram marketing services by Instagram marketing agency come in. A good Instagram marketing service can help you create and post high-quality content, engage with your customers, and expand your business.

Top 5 Instagram Marketing Services For Businesses In Saudi Arabia
For good Instagram marketing management, you need proper strategies and services. You might be thinking, what are they? Here are some digital marketing strategies that Instagram marketing agency can use to get the most out of Instagram for your business:

  1. Use Attractive Visuals: One of the best ways to grab attention on Instagram is to use attractive visuals. This could include using high-quality photos and videos, infographics, etc.
  2. Use Relevant Hashtags: Hashtags help businesses reach a wider audience. It is important to use relevant hashtags so that people interested in your content can easily find it.
  3. Use Instagram Stories: It is a great way to increase engagement as it allows businesses to share short videos or images that disappear after 24 hours.
  4. Run contests & Giveaways: running contests and giveaways is a great way to increase engagement and followers on Instagram.
  5. Use Paid Ads: Paid ads can potentially engage with the audience who are not following your page, and with attractive pages, your brand following can be enhanced, which can ultimately lead to an increase in sales.

Instagram Marketing Management By An Instagram Marketing Agency
If you need help with your Instagram marketing, you should definitely consider working with an Instagram marketing agency. At an agency, you’ll have access to a team of experts who can help you with everything from refining your strategy to creating and executing campaigns. And, of course, they’ll also be able to help you with all the day-to-day management of your Instagram account.

Brand recognition is greatly facilitated by competent Instagram marketing management. Eighty-three percent of members say they learn about new companies and services using this platform. In addition, Instagram users are more likely to trust the products they see there.

Brands with Instagram profiles are seen as more popular and relevant by their followers. Conversely, consumers are less inclined to support businesses absent on Instagram. With the best possible Instagram marketing management, you may increase client interaction more than any other social media network. Instagram photos often receive 23% more likes and comments than Facebook posts, despite Facebook having twice as many users.

Sales may be boosted with Instagram stories, posts, interactions, and communication if you have effective Instagram marketing management services.

Working with an Instagram marketing agency can be a great way to get the most out of your Instagram marketing. So if you’re looking for help, contact an agent today.

Audience Growth Opportunities With Instagram Marketing Services
By allowing you to narrow in on a certain demographic, Instagram expands your company’s potential customer base. The targeting capabilities in Instagram’s advertisements manager make this possible. With them, you can target the most relevant audience per demographic data, hobbies, lifestyle, and more.

Instagram’s ad management dashboard even includes sophisticated remarketing features. More qualified Instagram leads can be driven, and leads from other channels may be nudged more efficiently along the sales funnel by combining targeting and retargeting.

You can track the success of your Instagram advertisements with the help of Instagram’s analytics system. The number of people contacted, the total amount spent on the campaign, the number of transactions made, the cost per purchase, the conversion rate, and more can all be monitored.

In brief, Instagram advertising boosts your brand’s recognition, attracts customers eager to spend money, and keeps them interested in what you offer.

TMT – TheMarketingTrendz: A Perfect Instagram Marketing Agency

TMT – TheMarketingTrendz is the perfect Instagram marketing agency for businesses in the Middle East. We are headquartered in Riyadh and have a team of experienced social media experts who can help you take your Instagram marketing to the next level.

TMT offers a wide range of digital marketing services, including Instagram marketing strategy, content creation, Instagram ads, and more. We have a proven track record of helping businesses grow their online presence and reach their target audiences.

If you’re looking for an Instagram marketing agency to help you achieve your goals, contact TMT – TheMarketingTrendz today. We’ll be happy to discuss your needs and develop a customized solution for your business.

Let’s Sum It Up
As one of the most widely used social networking sites, Instagram has over a billion monthly users. Brands may effectively communicate with their targeted consumers using this remarkable channel. However, to fully realize the platform’s potential, it is necessary to use it well. To grow their customer base, businesses in Saudi Arabia and the rest of the Middle East must adapt to local consumers’ preferences and search habits. A professional Instagram marketing service can help with that. You should consider hiring an Instagram marketing firm if you need assistance with your Instagram marketing. If you work with an agency, you’ll have access to a group of specialists that can assist you in developing and implementing your plan and any related campaigns. Plus, they can assist you with the routine update of your Instagram profile. TMT – TheMarketingTrendz is the ultimate Instagram marketing firm for businesses in the Middle East. Located in Riyadh, TMT – TheMarketingTrendz is home to a group of seasoned social media specialists that can assist you in reaching the next level of success.

Can social media and content marketing improve your online credibility? Separating myths from facts

Posted on by SuperAdmin

Can social media and content marketing improve your online credibilitySocial media and content marketing are the backbones of the digital world. These two when combined can give your business the brand visibility that it deserves. Brands that understand the power and convenience offered by social media marketing are already reaping the benefits. But is social media marketing any good at improving digital reputation? And can content marketing allow you to establish a stronger online presence?

The answer to both of those questions is a resounding yes. Both social media marketing and content marketing enable you to improve your digital reputation. However, that’s not the only advantage of social media and content. Apart from improving your brand visibility, both social media and content help you with branding. Despite all the progress that we have made in recent years, there is still so much misinformation regarding social media and content marketing that this article had to be written!

This article explores the role social media and content marketing play in building a digital reputation. It also highlights the steps you can take to improve your digital reputation while getting better brand visibility. Additionally, this article highlights the most common myths surrounding social media and content and debunks them with facts.

In the next few paragraphs, you will find all that you need to know to improve your digital reputation through social media. For business owners in the GCC region, this article is a helpful guide that will facilitate them in enhancing their brand visibility without having to bear financial losses.

As an alternative approach, businesses in the Middle East can simply get social media services for improving their digital reputation. Building a strong online presence takes years and years but destroying it can take just a moment. Hence, it is recommended that you let experts like The Marketing Trendz handle your digital reputation. The Marketing Trendz – TMT has its offices in Riyadh, Jeddah, and Dammam to help business owners from Saudi Arabia and all over the GCC region get the best digital marketing solutions. They’ve been operational in KSA for more than a decade and in that time have acquired expertise and insights that are hard to match. From Saudi Arabia to UAE to Bahrain to Oman to Qatar to Kuwait to Turkey, TMT has worked with some of the biggest brands within the Arab world. With an extensive portfolio and countless digital success stories, TMT can help you improve your digital reputation and increase brand visibility.

Now let’s get to our primary topic and learn all the ways through which you can use social media to create a strong online presence.

Pay close attention because the steps being shared here are all tried and tested to help you leverage the power of social media and content.

Ways social media can be used to improve digital reputation

1- Network your way towards success
Networking is a traditional marketing method that has been around for many years. Traditionally, networking requires you to organize in-person meetings with different people to get your point across. Social media enhances the networking process. Social media allows you to connect with like-minded individuals and even become part of various niche-specific groups. These online groups often hold public discourse. You can join in on the discussions and establish yourself as an authority with helpful and valuable commentary. This is the quickest and easiest way to build a better online presence. However, you should bear in mind that not everyone will agree with what you have to say and you must respectful and calm when responding to negative comments or reviews.

2- Active brands get rewarded
When it comes to branding, the brands that are most active on social media are the ones that get the most followers. The rules of social media marketing are simple, stay consistent or get forgotten. Active brands get rewarded by social media and brands that are unresponsive get lost in the sea of countless other brands and companies. Stick to a posting schedule and make sure to respond to queries and reviews. Brands that are quick to resolve customer queries are the brands that stay on people’s minds.

3- Your digital content should leave users contented
The reason content is called king is because it serves as the basis for most digital marketing strategies. Better content naturally results in better brand visibility because good content gets liked, shared, and appreciated. To ensure that your digital reputation stays flawless, you must invest your time, energy, and resources to produce content that will drive results for your social profiles.

4- Build coherence
Just like consistency, coherence is another factor that determines your digital success. Instead of posting vague, half-truthful information on your profiles, create coherent and relevant content. Everything that you post on social media should be relevant to the nature of your business. A failure to do so will not only result in lower brand visibility but will also taint your digital reputation.

5- Choose quality over quantity
Posting frequently will do you no good, if everything that you post is low in quality. Whether you publish a blog post or visual post, don’t aim for bulk production. Produce selective, well-researched content that will result in better branding and a stronger online presence.

Those were the steps that you can take to ensure that nothing harms your digital reputation. Now let’s get down to myth-busting. Let’s debunk some of the most pervasive myths that surround social media and content marketing.

Debunking myths surrounding social media and content marketing

Myth 1 – Social media and content marketing are immeasurable
Reality – Social media and content marketing are both measurable and can be monitored and optimized for better branding and brand visibility.

Myth 2 – Social media marketing is always profitable
Reality – Social media marketing is only profitable when it’s done right. When social media and digital marketing experts like The Marketing Trendz handle your social media marketing then it becomes profitable.

Myth 3 – Anybody can do social media marketing
Reality – While it is true that people can learn social media marketing, it is advised that you only trust the experts. In the digital world, people and companies often make claims that they can’t match. Luckily, TMT makes no such claims. They deliver exactly what they commit without compromising on the quality.

Myth 4 – Social media marketing agencies are all fraudulent
Reality – Many social media marketing agencies do engage in fraudulent activities but all aren’t the same. Digital marketing professionals at The Marketing Trendz – TMT have helped people all across the Middle East to embark on a digitally transformative journey. Having offices in Riyadh, Jeddah, and Dammam, this KSA-based digital marketing company is a breath of fresh air for all businesses existing in the GCC region.

The takeaway
Both social media and content marketing are excellent means to improve your digital reputation. They not only help you in the branding process but also help with brand visibility. When used right, both of them can help you in getting a stronger online presence and brand identity. Still don’t know how to improve your digital reputation, get in touch with The Marketing Trendz.

Get all your social and digital needs met under one roof!

What to expect from your website development company and how to create an attractive website

Posted on by SuperAdmin

What to expect from your website development company and how to create an attractive websiteHaving a website is a vital necessity in today’s technologically advanced world. As we move into the future, the digital world will keep on expanding. More and more people are now switching towards the digital world because they’re seeing the results. Business owners globally are now seeking website development services to get the best possible website. The same is the case with the GCC region. Countries like Saudi Arabia and UAE are now competing with international markets in terms of website development and web designing. This trend is quite common within the entire Middle Eastern region. Countries such as Qatar, Bahrain, and Kuwait are also not holding back when it comes to website development and web designing services. The same can be said for Oman and Turkey host several websites designing companies.

Many of these companies provide average to low website development services but some of them are truly game-changing. One such game-changing website development company is The Marketing Trendz (TMT). TMT has its offices in Riyadh, Jeddah, and Dammam. Not only do they provide the best website development and web designing services, but they also offer complete marketing solutions. They’ve been operational in KSA for more than a decade and have helped countless Arab businesses get a strong digital presence. If you need quick, efficient, and dynamic website development and web designing, you should give The Marketing Trendz a shot. With their years of experience, exceptional team, and data-driven approach, they offer far more than the traditional website development service. However, if you plan to choose any other web designing company, there are a few things in mind.

Keep reading on and learn what you can expect from your website development company and how you can create an attractive website.

First things first, let’s understand the things that can be expected from a website development company when you reach out for website development or web designing services.

The following is a list of things that can be expected from a website development company:

Detailed Questionnaires
The start of a fruitful relationship is based on the information exchanged. In the digital world, this exchange of information occurs through detailed questionnaires. Web development companies that care about your needs often send a questionnaire to get started with your project. The information required will differ from project to project but all of it is important. You should carefully fill out the questionnaire, as this questionnaire will become the basis for understanding your project requirements. Better clarity means better understanding, so take the time to be as clear and concise as you wish to be. Any good questionnaire should cover these (or a variation of these) questions:

  • Your vision for the website
  • Specific site pages you’d like to be developed
  • Any additional website functionality that may prove essential
  • Information about your products and/or services
  • Basic company profile information so the right information is displayed on the website
  • Defining calls-to-action (CTA) or what will action you’d want the user to take when they land on your website
  • Questions about your current customer relationship management (CRM) system or email marketing systems, if any
  • What plans do you have for any other tasks involved such as content creation, logo or other additional graphic design, domain email setup, hosting, etc…
  • What would be your marketing goals
  • Who will be responsible for the maintenance and upgrades
  • Your social profiles for integration
  • Keywords research with the implementation of search engine optimization (SEO)
  • Any additional project information that will be helpful

Communication is Paramount
Web development or designing is a collaborative approach; you rely on the web development company for the deliverables, while they rely on you for approvals. Effective communication will help you avoid misunderstandings and increased development costs. Decide how you would keep in touch with the development team and stay in the loop. Developers will need approvals for wireframes and prototypes. Make sure you keep a tab on the progress and share your input where you deem it necessary. From sitemap to the designing aspect, make sure you always know what is happening. Additionally, ask for changes as soon as you find something off. Don’t wait; this will only cause further delays. Instead, speak to the team and get the changes you want without losing your precious time.

Understand the Development Lingo
This is something that a lot of people struggle with. The development and digital lingo can be perplexing and quite intimidating, especially if you’re a novice. There’s no need to shy away from digital terms. Here’s a list of commonly used web development and digital terms that can confuse people:

  • Pay-Per-Click (PPC): PPC campaigns include ad campaigns such as Google Ads and Facebook Ads.
  • Search Engine Optimization (SEO): SEO is a general term applied to on-page, off-page, and technical efforts made to boost visibility through search results.
  • On-Page Search Engine Optimization (SEO): On-page optimization refers to the practices done to improve search engine visibility made within your website pages.
  • Off-Page Search Engine Optimization (SEO): Off-page optimization refers to the practices done to build authority and increase visibility through link building and guest posting.
  • Title Tag: It is a brief tag that’s visible in the search results with your website title.
  • Meta Description: It is a brief description that informs users what your page is about.
  • Sitemap: A blueprint of your website. It’s a representation of all the pages your site will have with page names hyperlinked to individual pages.
  • Heading Tags: Header tags – These tags help sort and break up your web content for better readability.
  • Analytics: Information pertaining to website visitors, traffic sources, how long visitors remained on a particular page, and all other important measurable data.
  • Hosting: A hosting company is a company that provides you hosting while hosting includes important features such as bandwidth, storage, and more.
  • Content Management System (CMS): The software implemented to help manage website, a noteworthy example is WordPress
  • Customer Relationship Management (CRM) System: The software implemented to help manage, track, and even elevate the customer experience from start to finish.
  • Email Autoresponder: An automated email system that streamlines email communication. It even allows automatic replies to email communications received from potential customers/clients.

Pre-discussed Milestones
Web development or web designing doesn’t just happen without proper planning and deliverance schedule. Milestones are different points within the development phase that allow you to track and monitor progress. Milestones are discussed at the start of the development phase and they serve as the building blocks for all developmental tasks. Milestones comprise the payment schedule and development schedule. They allow you to obtain a timeline for each development phase, so you know exactly where you stand.

The Scope of the Project
The scope of the project includes the project management process. The project management process is the process that highlights how your project will be handled and who will be handling it. This process is customer-specific and any good website development company in KSA or the GCC region will tailor the process as per your needs. It is important to remember that the project management process should offer you better control. The outcome of the process should be website development or web designing that matches your expectations.

Tools, Automation, and Working Methodology
This is a crucial part that should never be overlooked, as it sets the tone of what will be delivered to you. The software, tools, automation, and working methodologies that are used on your project will directly affect the kind of usability and performance of your site. Please note that no one solution works for all. Every project comes with its challenges and requires a unique approach. There is no industry-specific software or a collection of best tools and automation. Similarly, there are no industry-standard working methodologies. All these things are reliant on the complexities and the requirements of your project. They will differ from one website designing company to another.

Development can be Tricky
Website development isn’t always quick and easy. Sometimes it’s complicated and requires serious brainpower. No matter how skilled or efficient your website development company might be, delays can happen. Additionally, building a beautiful website doesn’t happen overnight. It takes practice, patience, precision, and perseverance. When you get web designing or web development services make sure you ask for an accurate timeline. Chances are that this timeline will prove to be tentative because the editing and reiterations are not counted in the initial development phase. Whatever timeline has been shared with you, please know that it may change if you have a complicated requirement. Development can be tricky and you should be prepared for minor delays.

And there you have it, those were the things that you should expect and bear in mind when seeking web designing services. Just to stay on the safe side, you should also ask your development provider to inform you about any additional charges or taxes that aren’t mentioned in the original pricing. Subsequently, you should read reviews and see ratings when opting for website development services as they mentally prepare you for the kind of service you will be getting.

Now let’s move on to the second part of our article. This part covers all the important aspects required to build an attractive website. In this section, you will learn what separates a high-traffic, appealing website from a low-traction, boring one. Some of the aspects that are about to be mentioned as straightforward and follow simple logic, while others are more complex and take into consideration several different factors. Without any further delays, let’s find out what makes a website attractive.

An imperative list of things that make your website attractive
Before we begin with the list, please know that this is a tentative list and some aspects may vary, depending on the scope and nature of your website development. Subsequently, some of the points shared in this list may overlap and intersect.

It All Starts With a Domain
Much like any business, the start of a good website is reliant on its name. Your domain name serves as the first point of contact for your users. If your domain name isn’t attractive, it won’t get much traction. Domain names serve as the digital identity for your business. For this reason, you should always pick a memorable website name that will result in easier recall and recognition. As a rule of thumb, stay away from choosing numbers, a hyphen, and longer or difficult site names, as they reduce your likability. Choose an easy-to-spell domain name that can be memorized effortlessly and has a broader meaning. The reason you want to pick a broader and all-encompassing term is that it will help you expand your business in the future. Think of Amazon and how it started as a book-selling site. Amazon is now a marketplace for pretty much everything but if they had selected a name specific to books, they wouldn’t have gotten the same success or recognition.

Hosting is Just as Important as the Domain
The next thing you want to focus on is your hosting provider. Hosting providers often offer three different hosting options. These can be defined as Shared hosting (where you share a server with other site owners), Dedicated hosting (where you have a dedicated server), and Virtual private server (Which is a combination of the former two and offers more flexibility). Your hosting requirements will depend on the kind of site you are trying to create. Check for pricing and make sure your hosting provider is easily accessible via chat, call, or email. Additionally, check the kind of server security you are being offered.

Design Matters Just as much as Development
Web designing is just as crucial as web development when it comes to visual appeal. Your site’s theme, color scheme, call-to-actions, the images you use, graphics and visuals, utilization of negative space, and the overall look and feel are all crucial for gaining and holding your user’s attention. Every design aspect should work in tandem and nothing should look or feel overwhelming. The prettiest sites are the ones that ensure that their web design is just as flawless as their web development.

Accessibility and Functionality
This is perhaps the make or breakpoint. Accessibility and functionality are two things that motivate or demotivate a user to engage with your site. Your site must be fully functional and also easily accessible through different devices. Your site should fit the dimensions of the device that is being used to access it.  Additionally, there shouldn’t be any broken pages or pages with long load times as they negatively impact your site’s bounce rate.

A Content Management System (CMS) Goes Beyond Content Management
The kind of content you exhibit on your site is also a big deal. Your content management system isn’t just a tool for adding content. It is also an important tool for implementing analytics to track and monitor your users. It is a vital tool for formulating a digital marketing strategy. This makes it vital for you to have a CMS that helps you manage and promote your content effectively.

And that’s about it. Those are the things that separate a high-performing website from a low-performing one. The next time you seek web development services or web designing services in Saudi Arabia, do bear these important points in mind.

If you lack the time, capabilities, and technologies to build a killer website, then simply get in touch with The Marketing Trendz. As mentioned earlier, TMT is a website development company that provides both website development services and web designing services.

In the past ten years, TMT has empowered countless businesses in the GCC region to get the website of their dreams. From UAE to Qatar to Kuwait to Oman to Bahrain to Turkey, countries in the Arab world rely on TMT for value-adding and revenue-increasing digital services.

Become a part of the TMT family and see the difference this amazing website designing company can make for your business.

What is the right social media platform for your business? Finding out what works best for you

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What is the right social media platform for your business? Finding out what works best for youBusinesses all over the world are constantly finding ways to increase their clientele while reducing the cost of acquiring new customers. This is a global phenomenon and just like the rest of the world also applies to the GCC region. Countries like Saudi Arabia, UAE, and Kuwait have some of the highest social media usage percentages in the world. This has motivated many businesses within the Middle Eastern market to turn to social media platforms. Social media for business is now a booming market that is only expected to rise year after year.

It is believed that 70% of Arab youth rely on social media to know more about what’s happening around the world. This simple fact demonstrates how vital social media optimization has become. What started as a way to connect with people around the globe is now a powerful marketing tool that yields astonishing results. To put things into perspective, let’s look at three more facts that show the usability and popularity of social media platforms within the GCC region.

Fact 1 – People from MENA users are among those that spend the most time on social media platforms.

Fact 2 – 75% of users from the Middle East reported that the time they spent on social media platforms increased due to Covid-19 and social distancing.

Fact 3 – Users from Middle Eastern countries have the highest number of social media accounts with 8.4 accounts per person.

All three facts paint a clear picture – social media for business guarantees growth.

However not all social media platforms are built equally and each reaps different benefits. Some companies find more success on Facebook as compared to Twitter, while others find Snapchat to be the perfect fit for them as compared to TikTok. So what is the right social media platform for your business and how should you implement social media optimization for a wider reach? This article will answer both those questions and help you pick out the perfect fit for your social media marketing strategy. However, before we move forward, please bear in mind that social media optimization is a data-driven approach.

Without the right set of data and tools, you will never get the results that you aspire to achieve. This is the reason why you should opt for a reliable social media marketing agency. You require a social media marketing agency like The Marketing Trendz. The Marketing Trendz aka TMT is a KSA-based social media marketing & management company that has offices in Riyadh, Jeddah, and Dammam. They offer the best social media marketing plans and complete optimization of social media. Business owners not in Saudi Arabia and UAE but also in Kuwait, Bahrain, and Qatar have found lasting success due to TMT. The same is the case for business owners in Oman and Turkey. TMT has been working in the MENA region for more than a decade. This has allowed the company to accumulate helpful insights and analytics that are needed for digital success. Try TMTs social media optimization service if a lack of clarity and direction won’t stop pestering you.

Now let’s get back to our primary topic of discussion – How to choose the right social media platforms!

Here’s a step by step guide to help you choose the right social media platforms for optimal optimization of social media:

Step 1 – Understand the nature of your business
The first step would require you to correctly assess the category in which your business falls. How would you define your business? What services/products are you offering? What does your typical customer look like? What is your brand personality? And how do you want to be perceived on social media? All of these questions are important for determining the nature of your business. Visually appealing brands have a better chance on Instagram and Facebook, while B2B businesses should look into LinkedIn marketing. The nature of business sets the tone for your social media success, so always remember to identify the nature of your business.

Step 2 – Define your audience(s)
Who is your ideal customer? What age bracket do they fit in? What platforms are your target audiences using right now? All three of those questions combined with a deeper dive into demographics can help you sort out your target audiences. When choosing social media platforms always remember to reach your customer through the channel they know the best. This is the most basic requirement for the optimization of social media. Everything else is secondary. The popularity of social media platforms can differ from country to country and city to city. Egypt has the 9th largest global Facebook market, while countries like Libya, UAE, and Qatar have the highest Facebook reach in the world. Turkey, Saudi Arabia, and Egypt are amongst the top 20 largest Instagram markets by audiences in the world. UAE and KSA both see a peak in Snapchat usage in the month of Ramadan. All of this just proves how social media usage can differ from country to country.

Step 3 – Conduct a competitor research
What social media platforms are being used by your competitors? And what are the results that they are getting? This is a quick and simple practice that will allow you to see and monitor the success of your competitors. See their marketing campaigns and their social presence to determine what is working out for them. We learn from our mistakes but more so from the mistakes of others. This competitor research will highlight how incredibly true that point is.

Step 4 – Understand how different platforms work
This step is crucial because it will save you both time and resources otherwise spent on budget-burning marketing campaigns. The purpose of social media optimization is to harness the power of social media and give you leverage over your competition. None of this is possible without understanding the core working of each social platform. Every social media platform has a different purpose and social media for business can only become beneficial when this purpose is clearly understood and utilized. While LinkedIn is excellent for corporate activities, Twitter is great for starting conversations on trending topics. Facebook offers an online marketplace and Instagram is more focused on visually appealing content. Do your research well and you’ll get one step closer to choosing the right social platform for your business.

Step 5 – Customize your way through the different platforms
As an alternative approach, you can create a presence on all widely used social platforms. However, you should be modifying the communication behavior as per the platform. Don’t post the same message on all your social media accounts. Tailor it to best fit all the social media platforms that you are using. This approach might seem tedious but it’s worth the hassle. Social media for business can only work when you are willing to take risks and improvise your social media marketing strategy.

Those were the steps you need to take for optimal optimization of social media. A failure to act on any of these steps may result in a loss of effort and revenue. If you have any doubts that you can’t pull off social media optimization solely, simply reach out to The Marketing Trendz. The Marketing Trendz will take care of all your social media platforms and form a social media strategy that results in dynamic social media optimization.

How to create a successful TikTok marketing strategy for your business in Saudi Arabia

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How to create a successful TikTok marketing strategy for your business in Saudi ArabiaWhen the pandemic took over the world, everything stopped abruptly. With curfews and SOPs, the hustle of life was now restricted. Offices moved to remote working and people got confined in their homes. This quarantine or alone time gave people the opportunity to try out new things. Some started cooking, others started dancing, some started gardening, and others started a fitness journey. Everyone still had a lot of time on their hands. This extra time saw a spike in the amount of time spent online. People were now engaging more through social media and social media usage increased dramatically.

With this increase in social media usage, TikTok emerged as a powerful and influential social app. The app allowed people to create and post content. From genius to cringe, TikTok soon had all sorts of videos being posted on the platform. It soon became a tool for the content creators through which they could earn money. Companies saw the potential and started investing in TikTok marketing.

With the launch of TikTok for business, TikTok became a go-to social platform for businesses to gain new customers. TikTok has now evolved from a simple content-sharing site to a platform through which companies can conduct business. They can gain new and retain old customers with a killer TikTok marketing strategy.

TikTok and the GCC region
If we speak exclusively of the Arab world, then TikTok reigned supreme here as well. 70% of the Arab youth is reported to be active on social media and many of them are not just part of the TikTok users but also TikTok influencers. Higher social media penetration in countries like Saudi Arabia and UAE makes TikTok an effective digital marketing tool. And it’s not just those two countries but countries like Kuwait, Bahrain, and Qatar are also in the list of countries where TikTok is widely used. Let’s add Oman and Turkey to the list too because these two countries also have a lot of potential for TikTok marketing.

If you’re a business owner within the MENA region, then you’ve come to the right place. This article is just what you need to create your TikTok marketing strategy. Creating a TikTok marketing strategy like any strategy is only as powerful as the research it’s based upon. Without research and proper insights, your TikTok marketing strategy will never work, so before you start make sure you have the tools you need to do your research.

Alternatively, you can opt for a digital marketing company like The Marketing Trendz. The Marketing Trendz is a digital marketing agency that is operational in three cities of KSA. With offices in Riyadh, Jeddah, and Dammam, The Marketing Trendz (TMT) is helping businesses in the Middle Eastern region to reach a wider audience and have a stronger foothold in the local market. If you can’t go through the arduous process of articulating a TikTok marketing strategy, simply opt for TMT.

But if you choose to do it on your own, here are some tips that will help you formulate a TikTok marketing strategy to grow your business in Saudi Arabia or anywhere else in the GCC region:

Tips for creating a TikTok marketing strategy that will help you grow your business in KSA

Tip 1 – Make an accurate assessment of your target audience(s)
The last thing you would want to do would be to enter the world of TikTok without knowing who your target audiences are. That is a mistake that will not only cost you time and energy but also investments and efforts. You need to correctly research and discover who your target audiences are, so you can reach them better. This is important because not only is the TikTok demographic based on age, it’s also based on interests. And certain age groups are more likely to enjoy certain kinds of videos as compared to others. Even then, there are nuanced differences that can only be addressed through proper research.

Tip 2 – Know your hashtags
Never underestimate the power of hashtags and the wonders they can do for you and your brand. Hashtags are important because they are linked to many trends. Hashtags have the power to expose your business/services/products to a wider audience when added correctly. You can even create company-specific hashtags that will help you stand apart from the crowd. Again, this tip also requires ample research. Hashtags can be tricky, some work and some don’t. Don’t be hard on yourself if you don’t get it right the first time.

Tip 3 – Make use of TikTok’s visual effects
Ever since the launch of TikTok for business, many businesses have been making use of TikTok’s visual effects. Sounds and other effects are a quick way of gaining attention. After all, TikTok is an entertaining social app. Just like a well-placed hashtag, a well-utilized visual effect can take your marketing ad to the next level. Videos on TikTok go viral in the blink of an eye and visual effects offer you an easy way to get into the spotlight. This can only be achieved through trial and error. See what others have done, try doing the same and then come up with your ideas and implement those. There’s no right or wrong way of going around this tip. Just make sure you’re having fun in the visual effect library!

Tip 4 – Harness the power of influencer marketing
TikTok influencers are dominating TikTok for business. Brands are already using the TikTok influencers to power their campaigns and get them more customers. You can try the same. However, be tactical when choosing a TikTok influencer marketing agency to promote your products/services. You see not everyone has the right set of audiences that will convert into customers. This tip is again tied to the first tip that was shared. When you know your audience well, you won’t have any difficulties choosing the right TikTok influencers to promote your brand on TikTok for business.

Tip 5 – Experiment and have fun
The last tip for creating a TikTok marketing strategy would be to have fun and experiment. You can only produce the best when you are feeling your best. Lead with optimism and confidence and don’t shy away from making mistakes. Work hard but remember to have fun harder. Your TikTok marketing strategy will greatly benefit from an open-minded approach and the willingness to adapt, so keep those things in mind.

If you’re still unsure and don’t think you can pull this off on your own, don’t fret. Just get in touch with The Marketing Trendz. The creative minds at The Marketing Trendz will create a TikTok marketing strategy for you that will help you gain exposure all over the Arab world.

TikTok is a powerful social platform for businesses and it’s time that you utilize it to the max. Get in touch with TMT today and implement a winning TikTok marketing strategy!

What can we expect from 2022? – Marketing strategies and consumer insights for a prosperous 2022

Posted on by SuperAdmin

What can we expect from 2022? – Marketing strategies and consumer insights for a prosperous 2022The year 2021 has come to an end and the year 2022 has arrived with a whole range of exciting opportunities and possibilities. Much of the world is still recovering from the effects of the pandemic. This pandemic has changed the behavior, attitude, expectations, and wants of consumers as well as brands and businesses. Brands looking forward to expanding their reach and gaining new customers must create marketing strategies that take into consideration every small and big factor. A robust digital marketing strategy is one that not only addresses the needs of the customers but also minimizes the cost of acquiring new customers.

If you’re a marketer or a brand, then this article was written just for you. This article discusses how the digital landscape is changing and what can be expected from the years to come. Additionally, this article covers marketing strategies for small businesses that are proven to yield astounding results. Dive deep into the world of consumer behavior and find what truly motivates your potential customers to purchase a product/service.

Keep reading on and discover the key factors that will help you formulate a foolproof marketing plan. Let’s not make you wait any longer and take a look at what the future holds.

The future of marketing is intersectional
When the world was under lockdown, more and more realized the importance of community. This pandemic gave people the opportunity to reflect on their lives and realize just how much all of our lives are interconnected. This resulted in people being more empathetic towards each other and also allowed people to speak up about injustices and inequalities that this world currently has. As the digital world keeps evolving, it is important to stay in the loop with what people actually want. Marketing plans that are people-centric will dominate this year and the years to come. People want diversity. They want representation. They want to see people from all phases and walks of life winning and thriving. They are now opting for brands that are committed to promoting diversity and equality. The best performing brands of the future will be ones that understand the nuances within consumer behavior and adapt to it. As a brand, the first thing you should do before devising a digital marketing strategy is to research consumer identity. Consumer identity isn’t a simple buyer’s persona. It goes deeper than that. It is the varied and multidimensional experiences and perspectives of your audience. Brands and marketers that are able to entice the senses of their audience are the ones who will emerge as the leaders of the future.

How does one make a marketing strategy diverse?

In order to make your marketing strategy diverse, you must start by using and incorporating inclusive language and design within your creative design process. Remember to form ad campaigns that are relatable and make the consumer feel seen and heard. Simultaneously, you must also remember that the needs and interests of your consumers keep changing. Change is an ongoing process and if you can’t get the marketing efforts spot on in the first attempt, don’t worry. Rarely anyone ever gets it right in the first attempt. We learn from our mistakes and we use that knowledge to create marketing collateral that isn’t merely liked but voraciously consumed and in-demand.

Privacy will control all marketing efforts
The greatest threat in today’s online world is the breach of data. Cybercrimes and cybercriminals are on the rise. Since technology has grown beyond measure, more and more people feel that they’re overly exposed to digital threats. Data is the new gold and this statement is particularly true for brands and marketers. Brands of tomorrow realize the role that data plays in targeting consumers with accurate and relevant ad campaigns. However, over the years it has been evident that consumers opt for brands/services that offer transparency and a high level of protection against data breaches. People want brands to take account of how they process and use data. Hence, your digital marketing strategy must also take data protection into consideration. Nobody wants to get exposed to cyber threats. Brands and marketers must not only work on their offerings but must also take the time to build a trustworthy relationship with their customers. In order to include data protection in your marketing plan, you must stay clear about how and when personal information is being collected. Transparency can help not only gain new customers but to build something much more than plain old boring customer relations. It has the potential to build memories and experiences that are too good to be defined.

Be clear, be relevant
An important and interesting development in consumer behavior is their affinity towards brands that are clear about their mission, vision, and purpose. Any brand that wastes its potential by being vague has a high probability of getting lost amidst the competition. People don’t like brands that are inconsistent with their values. They also don’t like brands that are irrelevant and do not address the needs of the consumers. Relevance now becomes reach and brand voice now becomes the point of navigation. In 2022, brands need to come up with marketing strategies that address all the pain points of the consumers while staying true to their core purpose.
In order to do so, you must develop and foster better communication mediums. Talk to your consumers. Understand their needs and deliver them exactly what they want.

Content will reign supreme
Content will once again reign supreme in the year 2022. Content shapes experiences and it facilitates the consumers to make an informed decision. However, not all content is written similarly. People don’t want long boring articles. They want bite-sized information that is easy to process and even easier to remember. The last thing any business would want is to get lost in the sea of regurgitated content. Be original, be unique, and tell your story. Don’t just write for the sake of writing. Write because you have a story to tell. Write because it adds value to the life of your consumers. When thinking of different marketing strategies for small businesses, think of the ways you can improve the lives of your consumers. Think how story-telling can propel your content in the right direction and then write.

Are you ready for the future of digital marketing?
The digital world isn’t just ever-changing, it’s also dynamic. At times, it can also be perplexing and intimidating. Dynamic marketing requires careful planning, strategy and implementation to work and not all are built the same. This is why you should let the experts at The Marketing Trendz (TMT) take care of digital marketing for you. Operational for more than ten years, this creative marketing agency is empowering businesses all over the Middle East especially businesses in Riyadh, Jeddah, and Dammam to take on digital transformation like no other. Based in Saudi Arabia, this creative agency has helped many business owners in KSA and GCC to reach their truest potential. Make full use of TMT’s marketing plan and solidify your business. The future is here, the future is now, and the future is TMT – TheMarketingTrendz.

Landing Pages Best Practices To Boost Your Website Conversion

Posted on by SuperAdmin

Landing pages play a pivotal role in gaining new customers. In the world of marketing, landing pages are the first point of contact that a potential customer will have with your brand/business. They are vital in the sense that they decide whether the customer will stay or leave. The adage, ‘The first impression is the last impression’ is particularly true in the case of landing pages. Without the proper landing page optimization or landing page SEO, you will never get the results you want. The effort you put into your digital marketing strategy all boils down to your conversion optimization. If you’re not converting potential leads into customers, then you’re wasting time. Additionally, you’re burning your resources.

Landing Page Optimization Enables Conversion Optimization

Landing Pages Best Practices To Boost Your Website Conversion

The conversion rate of your landing page is directly proportional to the structure, SEO, formatting, and design of the landing page. Even the tiniest mistake or failure to adapt to the needs of your target market can result in a loss of revenue. So, how do you improve your conversion rate?

The answer is simple – through a digital marketing strategy that is built keeping landing page SEO and optimization in mind. While many business owners, especially the ones based in KSA (Riyadh, Jeddah, and Dammam), opt for conversion rate optimization services and often turn towards a conversion rate optimization agency, you can still do it on your own. Here are some best practices to help you boost your website conversion. The advice shared in this article is both actionable and easy to follow. Without any further ado, here are the practices:

Start With an Attention-Grabbing Headline
Your first and foremost priority should be the headline or the header of your landing page. This is the first factor that separates a high-performing landing page from a low-performing landing page. Your headline is the first thing that your potential customers notice when they visit your landing page. The mark of an attention-grabbing headline is that it’s clear, concise, and summarizes what you’re offering extremely well. If your headline doesn’t make your visitor want to move forward, nothing else will. Therefore, you pay special attention and leave no stone unturned to ensure that your headline is just as immaculate as what you’re offering.

Images are Your Best Friend
Images can elevate not only the negative space in your UI/UX design but also your content. A text-heavy landing page is destined to perform poorly because too much text can become an eyesore for the visitor. Images allow the visitor’s imagination to take flight and bind the entire layout of the landing page succinctly. However, the images you use must be relevant to the nature of your business. They must also correspond with the services/products you offer and should complement the content you have on the landing page.

Copywriting Gets Customer
The next thing in line is the content itself. In the marketing world, there’s a famous saying that ‘Content is king’. This saying is true for all forms of marketing but when it comes to conversion optimization this becomes as crucial as it gets. The key here is to make the journey of the user smooth, easy, and hassle-free. This requires you to create content that’s not only compelling but also to the point. Dwindling on extra information will only break your visitor’s attention span. Instead, focus on what needs to be communicated and what the user needs to know. Use easy terms and add digestible information. Avoid jargon and clichés as they make the web copy sound over the top and pretentious. Put your customers first. Customers love brands and businesses that don’t try to sell too hard but instead believe in creating a lasting relationship.

Focus On Lead Form Placement
This is perhaps the most important practice for ensuring that your customer isn’t going anywhere once they land on your website. The lead form holds all the vital information you need from your customer’s end. Hence, it must always be made easily accessible. The safest and easiest way to do so is to keep the lead form ‘above the fold’ which is just a fancy term for stating that the user shouldn’t have to scroll through the page to get to your form. An easily accessible form allows you to sell your services/products without putting in much effort.

Strong CTA (Call-To-Action) Means Better Business
The next step for your landing page optimization is the CTA. But what is a CTA? Simply put, a CTA is a unique element (often a button) that allows the user to get any of your services/ products. Designing a CTA requires serious brainpower and if you’re a newbie then this might be a challenge. However, you can get in touch with The Marketing Trendz (TMT) and avail powerful conversion rate optimization services anywhere in Saudi Arabia or the Middle East, especially in Riyadh, Jeddah, and Dammam. If you plan to go over the CTA yourself, then remember to use action verbs like ‘Get Now’, ‘Buy today’, or ‘Get an offer’ to elicit a reaction from the consumer. Subsequently, the CTA should complement the entire layout of the landing page and should make use of color psychology.

Don’t Forget the On-Page and Off-Page SEO
When optimizing your landing page, you simply can’t overlook the need for landing page SEO. This comprises on-page and off-page SEO, making use of both paid and organic marketing. Ensure that the keywords you’re targeted are articulately reflected in your web copy. Additionally, your landing page should also have keywords that have been used for paid ads.

No Distractions, All Focus
Last but not least is the removal of all distractions that might make your user’s journey tedious or undesirable. This includes the exclusion of any navigational links or competing links that may inhibit the user from clicking on the CTA. Once the distractions have been removed, your landing page is fully optimized to outperform your competitors.

The Takeaway
Website – Landing page optimization and conversion optimization aren’t as difficult as you might think. However, they’re not everyone’s cup of tea. When in doubt, always opt for conversion rate optimization services from a reputable conversion rate optimization agency. Luckily, you have TMT – TheMarketingTrendz Company to help you with your website and digital marketing strategy. With over a decade of experience in the digital marketing hemisphere, TMT is a Saudi Arabia based agency that is transforming the way business is conducted all over KSA and the Riyadh. Whether you’re in Riyadh, Jeddah, Dammam – Saudi Arabia or any other GCC or Middle Eastern country, TMT has the right digital marketing solution for you. Try TMT’s conversion rate optimization services and expand your business exponentially.

How Beneficial is Social Media Marketing for Your Business? Finding The Best Social Media Marketing Agency in Saudi Arabia and MENA

Posted on by SuperAdmin

How Beneficial is Social Media Marketing for Your Business? Finding The Best Social Media Marketing Agency in Saudi Arabia and MENAWhat started as a means of communication is now shaping the way the world conducts business. Social media has grown exponentially over the years and continues to do so even now. It has grown from being a simple medium of staying in touch with your friends and family to a data-driven marketing approach for businesses globally. Brands and organizations are paying more attention to the online hemisphere and making full use of social media marketing to reach their marketing goals effectively and efficiently. This current boost in social media usage is also a result of the ongoing pandemic. Since brands couldn’t conduct business in person, they had to come up with solutions that would allow them to stay financially afloat and profitable. This is where they turned towards social media. They harnessed the power of the online world to reach their consumers wherever they might be. Highlighting the global social media usage, Statista reports that TikTok users increased by 38%, Pinterest users increased by 32%, Reddit users increased by 30%, Facebook users increased by 19%, Snapchat users increased by 17%, Instagram users increased by 16%, LinkedIn users increased by 13%, and Twitter users increased by 8% in the past three years. These numbers show not only growth but also the potential that social media holds.

While the global social media users increased exponentially in the past three years, what were the statistics for Saudi Arabia and MENA (The Middle East & North Africa)?

To answer that question, let’s quickly uncover and understand a few key findings for the social media users in KSA (Kingdom of Saudi Arabia) and MENA:

Social Media Statistics for KSA and MENA Region

The following is a breakdown of the social media statistics for Saudi Arabia and the MENA region:

  • MENA region is enamored by social media – The average Middle Eastern person has approximately 8.4 social media accounts at any given time of the year. If we narrow that down to only the UAE, that average becomes 10.5 social media accounts per person – The highest in the world. Additionally, the average user from the MENA region spends 3.5 hours on social media platforms per day. Moreover, Google, Facebook, and YouTube are the three most popular sites in this region. These numbers are a good indicator of both social media penetration and consumption.
  • Arab youth relies heavily on social media for news – The 2020 Arab Social Media report highlights that 79% of Arab youth rely on social media for staying updated about both local and global events. Social media plays an active role in the lives of Arab youngsters and also shapes their opinions on important issues.
  • Social media is reshaping consumer behavior in the MENA region – 59% of KSA social media users and 49% of UAE social media users admitted to researching about a brand online. This is big news for all businesses trying to have a better reach in the MENA region.
  • Newer social media platforms are dominating the market – While Facebook and YouTube enjoy popularity and prominence in the MENA region, newer platforms are now gaining more traction. TikTok dominated the Gulf region in the year 2021. Saudi Arabia, Oman, and Bahrain had the highest TikTok engagement rates amongst all other MENA countries. Snapchat remains the second most popular platform in this region with 67 million unique users. Users in Saudi Arabia spent more time watching content on Snapchat in comparison to traditional TV broadcasts. Subsequently, KSA also has the largest number of Snapchat users amongst all other Gulf countries with 17.9 million users. Turkey, Iraq, and Egypt also have a large number of Snapchat users and they are part of the top 13 largest national markets for Snapchat along with Saudi Arabia. Instagram is no less popular in this region. Instagram enjoys unparalleled growth in this region and the Top 20 largest Instagram markets in the world including Saudi Arabia, Turkey, Egypt, Kuwait, and Bahrain. All of these numbers and metrics show that Middle Eastern social media users have an affinity towards visual-led platforms.
  • The pandemic has influenced user behavior – This might be not much of a discovery or a finding but the pandemic has redefined the use of social media globally. However, the interesting thing is that the amount of time spent on social media sites is the highest in the Middle East and Africa globally. No other region in the world comes close to these two when it comes to using social media. This key factor can play a pivotal role for businesses looking to expand in KSA and MENA region.
  • Social media can change, reform, rebuild, and influence public opinions – As more and more users are getting on social sites, it is becoming a favored and in-demand medium for public discourse. As mentioned earlier, 79% of Arab youth rely on social media for important information. This gives influencers, entrepreneurs, public speakers, celebrities, researchers, and even brands the opportunity to change, reform, rebuild, and influence public opinions.

What Can Business Owners in KSA Expect Now?
The aforementioned statistics hold good news for business owners in Saudi Arabia (especially the ones in Riyadh, Jeddah, and Dammam) and all over the MENA region. Higher social media penetrations, easier access to the internet, and the growing number of users on social sites, all facilitate you to give social media marketing a shot. With the right form of social media advertising and marketing, you can reach your consumers at a lightning-fast pace. A great social media marketing strategy isn’t just good at reaching your potential consumers; it is also a case study about consumer behavior. This is why many business owners are now searching for a reliable social media agency. They are on the lookout for a social media company that will help them connect with their consumers better.

How to form a killer social media marketing strategy?
To form a social media marketing strategy that stands the test of time, you must first analyze your competition. This is followed by in-depth research about the market you’re trying to target (this includes user profiling for better reach). Now you plan on the social media platforms you will use to market your product/service. Ultimately, you design a marketing campaign using all this data.

Alternatively, you can simply get in touch with a creative and robust social media company. If you happen to be a business owner in Riyadh, Jeddah, or Dammam, you’ve come to the right place. Say hello to the experts at TMT – The Marketing Trendz. TMT is a creative digital marketing and social media agency with more than 10 years of experience. They offer complete online marketing services in Riyadh, Jeddah, and Dammam. Moreover, their years of experience have allowed them to become a trusted social media company not only in Saudi Arabia but all over the MENA region. Let TMT take care of your marketing needs while you sit back and enjoy the returns on your investment. With the brilliant minds at TMT – TheMarketingTrendz working for your brand, you can rest assured that you’re getting a social media marketing agency like no other!

TMT - The Marketing Trendz
TMT – The Marketing Trendz is the No.1 Saudi Company having an experience of 10+ years in providing digital marketing, online advertisement & social media management services in Riyadh, Jeddah & Dammam – Saudi Arabia, TMT marketing agency success lies with in-house best creative Saudi talent who delivers magnificent content and amazing results to our customers in the GCC.