When the pandemic took over the world, everything stopped abruptly. With curfews and SOPs, the hustle of life was now restricted. Offices moved to remote working and people got confined in their homes. This quarantine or alone time gave people the opportunity to try out new things. Some started cooking, others started dancing, some started gardening, and others started a fitness journey. Everyone still had a lot of time on their hands. This extra time saw a spike in the amount of time spent online. People were now engaging more through social media and social media usage increased dramatically.
With this increase in social media usage, TikTok emerged as a powerful and influential social app. The app allowed people to create and post content. From genius to cringe, TikTok soon had all sorts of videos being posted on the platform. It soon became a tool for the content creators through which they could earn money. Companies saw the potential and started investing in TikTok marketing.
With the launch of TikTok for business, TikTok became a go-to social platform for businesses to gain new customers. TikTok has now evolved from a simple content-sharing site to a platform through which companies can conduct business. They can gain new and retain old customers with a killer TikTok marketing strategy.
TikTok and the GCC region
If we speak exclusively of the Arab world, then TikTok reigned supreme here as well. 70% of the Arab youth is reported to be active on social media and many of them are not just part of the TikTok users but also TikTok influencers. Higher social media penetration in countries like Saudi Arabia and UAE makes TikTok an effective digital marketing tool. And it’s not just those two countries but countries like Kuwait, Bahrain, and Qatar are also in the list of countries where TikTok is widely used. Let’s add Oman and Turkey to the list too because these two countries also have a lot of potential for TikTok marketing.
If you’re a business owner within the MENA region, then you’ve come to the right place. This article is just what you need to create your TikTok marketing strategy. Creating a TikTok marketing strategy like any strategy is only as powerful as the research it’s based upon. Without research and proper insights, your TikTok marketing strategy will never work, so before you start make sure you have the tools you need to do your research.
Alternatively, you can opt for a digital marketing company like The Marketing Trendz. The Marketing Trendz is a digital marketing agency that is operational in three cities of KSA. With offices in Riyadh, Jeddah, and Dammam, The Marketing Trendz (TMT) is helping businesses in the Middle Eastern region to reach a wider audience and have a stronger foothold in the local market. If you can’t go through the arduous process of articulating a TikTok marketing strategy, simply opt for TMT.
But if you choose to do it on your own, here are some tips that will help you formulate a TikTok marketing strategy to grow your business in Saudi Arabia or anywhere else in the GCC region:
Tips for creating a TikTok marketing strategy that will help you grow your business in KSA
Tip 1 – Make an accurate assessment of your target audience(s)
The last thing you would want to do would be to enter the world of TikTok without knowing who your target audiences are. That is a mistake that will not only cost you time and energy but also investments and efforts. You need to correctly research and discover who your target audiences are, so you can reach them better. This is important because not only is the TikTok demographic based on age, it’s also based on interests. And certain age groups are more likely to enjoy certain kinds of videos as compared to others. Even then, there are nuanced differences that can only be addressed through proper research.
Tip 2 – Know your hashtags
Never underestimate the power of hashtags and the wonders they can do for you and your brand. Hashtags are important because they are linked to many trends. Hashtags have the power to expose your business/services/products to a wider audience when added correctly. You can even create company-specific hashtags that will help you stand apart from the crowd. Again, this tip also requires ample research. Hashtags can be tricky, some work and some don’t. Don’t be hard on yourself if you don’t get it right the first time.
Tip 3 – Make use of TikTok’s visual effects
Ever since the launch of TikTok for business, many businesses have been making use of TikTok’s visual effects. Sounds and other effects are a quick way of gaining attention. After all, TikTok is an entertaining social app. Just like a well-placed hashtag, a well-utilized visual effect can take your marketing ad to the next level. Videos on TikTok go viral in the blink of an eye and visual effects offer you an easy way to get into the spotlight. This can only be achieved through trial and error. See what others have done, try doing the same and then come up with your ideas and implement those. There’s no right or wrong way of going around this tip. Just make sure you’re having fun in the visual effect library!
Tip 4 – Harness the power of influencer marketing
TikTok influencers are dominating TikTok for business. Brands are already using the TikTok influencers to power their campaigns and get them more customers. You can try the same. However, be tactical when choosing a TikTok influencer marketing agency to promote your products/services. You see not everyone has the right set of audiences that will convert into customers. This tip is again tied to the first tip that was shared. When you know your audience well, you won’t have any difficulties choosing the right TikTok influencers to promote your brand on TikTok for business.
Tip 5 – Experiment and have fun
The last tip for creating a TikTok marketing strategy would be to have fun and experiment. You can only produce the best when you are feeling your best. Lead with optimism and confidence and don’t shy away from making mistakes. Work hard but remember to have fun harder. Your TikTok marketing strategy will greatly benefit from an open-minded approach and the willingness to adapt, so keep those things in mind.
If you’re still unsure and don’t think you can pull this off on your own, don’t fret. Just get in touch with The Marketing Trendz. The creative minds at The Marketing Trendz will create a TikTok marketing strategy for you that will help you gain exposure all over the Arab world.
TikTok is a powerful social platform for businesses and it’s time that you utilize it to the max. Get in touch with TMT today and implement a winning TikTok marketing strategy!