Social media networks are quite popular among people in Saudi Arabia. In fact, we can tell that social media networks are integrated to the lives of people in the Kingdom of Saudi Arabia. This has introduced numerous transformations to the lives of people in Saudi Arabia as well. If you are not convinced, let’s take a quick look at the social media statistics of Saudi Arabia for 2020 and 2021. These numbers will impress you and help you to get a complete understanding about the effects of social media networks on the lives of people in KSA.
How popular are social media networks in Saudi Arabia?
The total population of Saudi Arabia as of now is 34.54 million. Out of them, 25 million are active on social media. In other words, almost 75% of the population of Saudi Arabia are active in social media. An average social media user in Saudi Arabia spends around 4.0 hours per day in social media and average of 7.5 hours on the internet every day, this will help you to get a clear picture on how addicted Saudi Arabians are to social media networks.
The main reason behind the popularity of social media networks among people is due to the popular use of smartphones. There are over 40 million active mobile subscribers in the country. In other words, there are more smartphones in the country than the population. Therefore, businesses based in Saudi Arabia can think about using social media networks as the most convenient method to get connected with customers. It will be able to deliver impressive results to any business in the long run as well while improving brand reach and visibility.
The most popular social media networks in Saudi Arabia
YouTube is the most popular social media network in Saudi Arabia. This is something that we can see in the entire MENA region as well. According to statistics, YouTube is more popular among the people in Saudi Arabia than TV. There are around 26.25 million active YouTube users in the country. This is almost 75% of the total social media users.
Instagram is another popular social media network among people in Saudi Arabia as well. According to the stats of 2020, Instagram has around 22 million users. Facebook is the third most popular social media network in Saudi Arabia. As per the stats of 2020 – 2021, Facebook has over 21.4 million active users. Twitter is quite popular as Facebook as well. In other words, there are over 20 million active Twitter users in the country and around 9.5 million active users on LinkedIn in Saudi Arabia, there are over 15.5 million Snapchat users in the country as well, Most of the people use their mobile devices to log into these social media networks.
Apart from these major social media networks, there are many other social media networks gaining popularity in the Kingdom. TikTok is gaining popularity among people aged between 16 to 30 years. 72% of individuals of this age group use TikTok with an estimated active users of 11 million in Saudi Arabia also Pinterest and Tumblr is getting popular in Saudi Arabia with the active users of around 8.0 million on Pinterest and 5.0 million on Tumblr.
Even search engines such as Google are popular in Saudi Arabia. 92% of the people in Saudi Arabia use Google as their search engine.
The most popular messaging apps in Saudi Arabia
Along with social media networks, the popularity of messaging apps in Saudi Arabia is increasing along with time as well. WhatsApp is the most popular messaging app among people in the country. As of now, more than 24.5 million active users are on WhatsApp, another popular messaging app among people in Facebook Messenger which has almost 14.5 million users.
Using social media networks for business promotions
As you can see, social media networks are quite popular among people in Saudi Arabia and business owners will be able to use that in their advantage. In other words, social media networks will be a great channel available for the business owners to get connected with the audience, instead of using traditional direct and conventional marketing techniques.
How can your business receive benefits with social media marketing?
As a business owner in Saudi Arabia, you will be able to receive benefits out of social media marketing in many different ways with the help of best digital marketing and advertising agency TMT – The Marketing Trendz. For example, you can think about using social media networks to boost your brand awareness. Even small scale businesses can think about doing it because increasing brand awareness with social media networks is more cost effective. It will deliver maximum returns for the amount that you invest as well as the conversion rates of social media are quite as high as 75%. Therefore, your business will not have to deal with any challenges when you promote with social media advertising services offered by the top digital marketing company in Riyadh, Jeddah & Dammam.
According to studies, it has been identified that over 60% people tend to buy what they want from businesses that they are familiar with. Hence, you need to look for the most effective method available out there to increase brand awareness. This is where social media networks can help you. If you have the right social media marketing strategy done by the TMT experts, dedicated and professional Saudi talent, you will be able to get all the potential customers in Saudi Arabia to know about your business. After you do that, generating positive returns on your way will never be a difficult thing to do.
You will also be able to use social media networks to overcome the competition that you face. In order to do that, all you have to do is to come up with a better social media marketing strategy. Then you can easily engage with people and tell them that your business is the best in the industry. This will help you to gain more customers for your business. On top of that, you can also get assistance with retaining your customers because you will be able to nurture your audience and engage with them regularly. In other words, you can use social media networks to effectively boost customer loyalty.
Another great thing about social media marketing in Saudi Arabia is that it will help you to increase traffic that you are getting to your website. This will eventually help you to increase your conversions. All you have to do is to run effective marketing campaigns on social media and including the URL of your website. This will easily help you to boost the overall traffic that comes to your website and increase your sales and revenue.
As you can see, there are numerous strategies available for you to take your business to the next level with social media. All you have to do is to make sure that you get the support of the best social media marketing consultants and specialists. This is where TMT – The Marketing Trendz will be able to help you. You can get the help of TMT and experience all benefits stated above to grow your business via social media, influencers and digital marketing and advertising in KSA.
