Landing pages play a pivotal role in gaining new customers. In the world of marketing, landing pages are the first point of contact that a potential customer will have with your brand/business. They are vital in the sense that they decide whether the customer will stay or leave. The adage, ‘The first impression is the last impression’ is particularly true in the case of landing pages. Without the proper landing page optimization or landing page SEO, you will never get the results you want. The effort you put into your digital marketing strategy all boils down to your conversion optimization. If you’re not converting potential leads into customers, then you’re wasting time. Additionally, you’re burning your resources.
Landing Page Optimization Enables Conversion Optimization
The conversion rate of your landing page is directly proportional to the structure, SEO, formatting, and design of the landing page. Even the tiniest mistake or failure to adapt to the needs of your target market can result in a loss of revenue. So, how do you improve your conversion rate?
The answer is simple – through a digital marketing strategy that is built keeping landing page SEO and optimization in mind. While many business owners, especially the ones based in KSA (Riyadh, Jeddah, and Dammam), opt for conversion rate optimization services and often turn towards a conversion rate optimization agency, you can still do it on your own. Here are some best practices to help you boost your website conversion. The advice shared in this article is both actionable and easy to follow. Without any further ado, here are the practices:
Start With an Attention-Grabbing Headline
Your first and foremost priority should be the headline or the header of your landing page. This is the first factor that separates a high-performing landing page from a low-performing landing page. Your headline is the first thing that your potential customers notice when they visit your landing page. The mark of an attention-grabbing headline is that it’s clear, concise, and summarizes what you’re offering extremely well. If your headline doesn’t make your visitor want to move forward, nothing else will. Therefore, you pay special attention and leave no stone unturned to ensure that your headline is just as immaculate as what you’re offering.
Images are Your Best Friend
Images can elevate not only the negative space in your UI/UX design but also your content. A text-heavy landing page is destined to perform poorly because too much text can become an eyesore for the visitor. Images allow the visitor’s imagination to take flight and bind the entire layout of the landing page succinctly. However, the images you use must be relevant to the nature of your business. They must also correspond with the services/products you offer and should complement the content you have on the landing page.
Copywriting Gets Customer
The next thing in line is the content itself. In the marketing world, there’s a famous saying that ‘Content is king’. This saying is true for all forms of marketing but when it comes to conversion optimization this becomes as crucial as it gets. The key here is to make the journey of the user smooth, easy, and hassle-free. This requires you to create content that’s not only compelling but also to the point. Dwindling on extra information will only break your visitor’s attention span. Instead, focus on what needs to be communicated and what the user needs to know. Use easy terms and add digestible information. Avoid jargon and clichés as they make the web copy sound over the top and pretentious. Put your customers first. Customers love brands and businesses that don’t try to sell too hard but instead believe in creating a lasting relationship.
Focus On Lead Form Placement
This is perhaps the most important practice for ensuring that your customer isn’t going anywhere once they land on your website. The lead form holds all the vital information you need from your customer’s end. Hence, it must always be made easily accessible. The safest and easiest way to do so is to keep the lead form ‘above the fold’ which is just a fancy term for stating that the user shouldn’t have to scroll through the page to get to your form. An easily accessible form allows you to sell your services/products without putting in much effort.
Strong CTA (Call-To-Action) Means Better Business
The next step for your landing page optimization is the CTA. But what is a CTA? Simply put, a CTA is a unique element (often a button) that allows the user to get any of your services/ products. Designing a CTA requires serious brainpower and if you’re a newbie then this might be a challenge. However, you can get in touch with The Marketing Trendz (TMT) and avail powerful conversion rate optimization services anywhere in Saudi Arabia or the Middle East, especially in Riyadh, Jeddah, and Dammam. If you plan to go over the CTA yourself, then remember to use action verbs like ‘Get Now’, ‘Buy today’, or ‘Get an offer’ to elicit a reaction from the consumer. Subsequently, the CTA should complement the entire layout of the landing page and should make use of color psychology.
Don’t Forget the On-Page and Off-Page SEO
When optimizing your landing page, you simply can’t overlook the need for landing page SEO. This comprises on-page and off-page SEO, making use of both paid and organic marketing. Ensure that the keywords you’re targeted are articulately reflected in your web copy. Additionally, your landing page should also have keywords that have been used for paid ads.
No Distractions, All Focus
Last but not least is the removal of all distractions that might make your user’s journey tedious or undesirable. This includes the exclusion of any navigational links or competing links that may inhibit the user from clicking on the CTA. Once the distractions have been removed, your landing page is fully optimized to outperform your competitors.
The Takeaway
Website – Landing page optimization and conversion optimization aren’t as difficult as you might think. However, they’re not everyone’s cup of tea. When in doubt, always opt for conversion rate optimization services from a reputable conversion rate optimization agency. Luckily, you have TMT – TheMarketingTrendz Company to help you with your website and digital marketing strategy. With over a decade of experience in the digital marketing hemisphere, TMT is a Saudi Arabia based agency that is transforming the way business is conducted all over KSA and the Riyadh. Whether you’re in Riyadh, Jeddah, Dammam – Saudi Arabia or any other GCC or Middle Eastern country, TMT has the right digital marketing solution for you. Try TMT’s conversion rate optimization services and expand your business exponentially.
